I talked a little in my last full podcast episode about what I’d done over the last year and my plans for the future. I said in the podcast that I didn’t want to be one of those people listing all their successes…. there’s being inspiring and there’s being annoying. I prefer the former! I’m not sure anyone (other than my parents) would want to read a list of my achievements in 2021. But then I am not sure that a list of failures and things I didn’t get round to is any help either. Believe me, there are plenty of highs and lows over the year of running my creative business and getting on with my life.
Last winter I created my own review process to close the year and a structure for creating doable goals for the new year, called Gentle Goal Setting. I’m running this again in January in a new format with a live session exploring why you do what you do and how to apply these values in your gentle goals. That’s alongside my workbook which I’ve revised following feedback from last year and some ongoing support for people who take part throughout January.
For this year’s review, I thought I would reflect on the gentle goals I set for myself this time last year and see how those goals have helped me. This doesn’t involve any targets or tick lists, it’s just a reflection on how those gentle and inspiring goals worked for me. You can read about last year’s goals below.

Develop and nurture connections with others
I’ve probably done less of this than I might other have done because of moving, so even in less horrendous pandemic phases I’ve not seen many in person. But I’ve made new friends this year and nurtured professional relationships and networks but also let some fall by the wayside. The work-specific element of this goal group was to create programmes to support other creatives and for that I’m going to give myself a big tick. The thing I planned when I wrote that goal hasn’t actually come to fruition yet but instead I created Maker Membership and it’s been an absolute joy. Things I have established and created myself have definitely worked better for me, rather than trying to adapt and modernise an existing group to which I eventually admitted defeat a few months ago. Management doesn’t work for me. Creating communities really does. So that’s something to remember for my 2022 goals.
To work with coaches and mentors myself
I recognised last year that I was giving a lot to support others and not filling my own well sufficiently so this year I have made that a priority and invested time and money into supporting my own development. I have tried a membership group, several courses and one-off sessions and a 6 month coaching programme with Sarah Fox, as well as a peer-support group with two other artist-coach/mentors. I’ve got a much clearer idea now of what I need to nourish myself so I can better support others and myself!
To nurture my own creativity and set aside time for studio practice
I set a goal to work on my own stuff. It’s pretty obvious isn’t it? But I haven’t done this anything like as much as I wanted to. Instead I’ve poured my creativity into other projects and made some wonderful things happen. They just aren’t textiles. Or my new book, which was also on my goals list and hasn’t progressed at all this year. Looking back at these goals, if I had given myself the goal of creating new things that I am passionate and excited about (whatever the output) then I would have achieved this goal too. So for next year my goal will be more broad about being creative and doing things that I feel passionate about at the time, not just what I wanted to do in January!
Write more funding applications
This is a good demonstration of my gentle goals principle. It’s specific but not target-focussed. I didn’t set myself a goal of getting XX amount of funding or even applying to a set number of funds. I just wanted to do some. I’d lost my momentum and wanted to find a way back into it. What helped in the end was collaboration. I worked with a group of other artists to do a funding application. And then another, which has also been rejected too. But I’m going to try again in the new year and hopefully we will succeed. I’ve also been persistent with others and have finally got some progress. The goal was just to try and that has paid off in the end.
Decluttering my house
This goal I absolutely succeeded with! At the start of the year I was giving myself a couple of years to move but by February things had changed a bit and I decided to try and move as soon as possible. In the end I sold my house in April and finally moved in August, with a lot less stuff than I’d had in January (although you wouldn’t believe it looking at this photo of my stuffed studio!).

Build rest and retreat into my life
On a small scale, I haven’t really managed this. Moving house is far from restful and I’ve had a couple of 3-day holidays in the autumn as my only time off. I’ve not had a creative retreat as I’d hoped either, which is why I’ve not got very far with the goals around making / creating new work. Having said that, moving house, once done, is massively achieving this goal as my home situation is much more conducive to rest. I’m enormously lucky and grateful to have been able to move to a nicer house. Overall I’ve not been too bad at resting, other than in the moving house period. I’ve been better health wise this year than some years so I think I’m doing ok. There’s always room for improvement here and I maybe need to get more specific here for myself.
And finally I set myself a goal of doing more PR and marketing to build my profile and sell more of my work. Again I’ve not done what I thought I wanted to do with this – press releases to magazines, online shop growth and product sales, new product ranges and all kinds of things that I can’t even remember now. If I’d written the goal more gently and less specific, I would have achieved this without a doubt. The podcast has been an amazing profile-builder and connection with audiences. The other work I’ve done has all connected me with others. I haven’t sold much textile because I haven’t tried. But I have sold my other work, my memberships and courses and books and mentoring. And that’s a wonderful thing.

The pandemic changed my priorities in work and life and continues to change how I want to work and live in the near and distant future. My goals haven’t been a stick to beat myself into working harder, they have been a guiding light for how I want to live my life and run my business. By reviewing my goals I can see how much my thinking has moved on in the last year and how I can be more gentle with my goals this time around and adapt to the changes life keeps throwing at us.
Next year’s goals are going to be even more holistic, reflecting the reality that work and life are not two separate states of being, especially as an artist. But I’m not choosing my goals just yet, I’m letting this review and reflection sink in. I’m spending time using my own reflection prompts from Gentle Goal Setting workbook and waiting to see what I really want for 2022.
Once that’s settled and feeling good, I can then look at the building blocks of making my goals a reality – the planning, the structure. My goals will help me evaluate projects and ideas to see if they really fit in with my wider ambitions and the way of working that suits me and my life. And then I can happily plan, schedule and make lists in my new notebooks, diaries, journals and Trello boards and fulfil all my planning nerd dreams.
If you would like to work with me on finding your gentle goals by reviewing your year, your needs and creating your own criteria for success, join me in Gentle Goal Setting in January. Find out more here or book now below if you are ready.
I’m running two live sessions: Monday 10th January 5pm-7pm GMT
Monday 17th January 12-2pm GMT
These live Zoom sessions will focus on your creative values and introduce the review and goal setting workbook.
All participants will also have access to 1:1 support via email or message chat at set times throughout January.
